We had a blast this past weekend partying and shopping with our awesome supporters. Dont believe us just check out the pics from that night.
Hopefully you didnt miss our Spring Collection Pop-Up Shop Party. If you did here is a quick recap video, hope to see you at our next one...
Celebrating the release of our S/S collection we compiled video from our lookbook photoshoot. With a little editing we put together a high energy visual display of the collection. Hope you like...
Another quick visual as we get ready for the release of our S/S summer collection...
New York City rap artist Maino was spotted wearing a black and white Lyfestyle crewneck while out partying...
Quick visual as we get ready for the release of our S/S summer collection...
After the success of our summer campaign we decided to shoot a music video in Brooklyn to celebrate our supporters and loyal customers who constinusly show us they are "Bout That Lyfe".
Fabolous spotted in the Reebok box with Allen Iverson and Jadakiss at the Brooklyn Nets game wearing our Black Suede Bomber Jacket.
Check out a recap video from our F/W lookbook photoshoot.
In celebration of New York Fashion Week we collaborated with New York designer John Oliver Jones to display our 2013 Fall Winter collections at a private event.
We celebrated a great summer by throwing a "Bout That Lyfe" party in which anybody who wore a tee shirt got in free and Chewy Garcia performed our Summer Anthem
This is a recap video of the Release Party for our Paisley Capsule Collection that was only available online and at The Good Company store located on 97 Allen Street in NYC.
With the success of our "Bout That Lyfe" song and tee shirt this summer we decided to record a video for the song as well. Check out the trailer for the video that will be released soon.
Rap artist Fabolous at Power 106 with DJ Felli Fel in Los Angelas rocking our "Guacamole" crewneck from our 2013 S/S collection.
Rap artist Meek Mill recently spotted wearing our silk "Skull & Roses" jacket design from our S/S collection.
Celebrating our loyal customers and supporters we decided to design a tee shirt and collaborate with Brooklyn rap artist Chewy Garcia to present our "Bout That Lyfe" campaign. This campaign served as a Thank You from us to our fans who have been repping the brand since Day 1 and have proven to be "Bout That Lyfe".
Rap artist Jim Jones wearing our "Skull & Roses" Jacket at the DipSet 10 Year Anniversary in New York City.
Recap video of our 2013 Spring/Summr release party at Last Minute on 711 Fulton Street in Brooklyn, NY.
Rap artist Fabolous in Charlotte, NC CIAA weekend in our "Knickerbocker" crewneck from our upcoming 2013 Spring/Summer Collection.